Kagaeru is derived from the word Kangaeru which means "to think or ponder." This is a word that is synonymous with the culture of my family and the culture of this brand. To "get" a better understanding, to "think" ahead, to "think" about peace, that is the word that comes to mind when describing this brand. Not only is Kagaeru connected to this word but is more importantly connected to the names of each of my family members. There, is where the story of Kagaeru, begins.